Here is what you’ll find in this week’s newsletter!

1. Important links 🔗 - the best articles we found this week about the Medicare Market along with links to Jared’s recent LinkedIn posts.

2. Deep Dive 📚 - Medicare Market Insights 2023 recap

3. Compliance Chatter 📢 - Don’t forget to comment on the CMS proposed rule by Jan. 5th.

4. Sponsor Snapshot 🚀 - brought to you by 2023 Medicare Enrollment State Pages.

5. Data Visual of the week 📊 - Data Visual highlighting google search trends for the term “Medicare Advantage”.

It’s only a 5 minute read, but it will make you 10x smarter.

DEEP DIVE 📚

🎉Medicare Market Insights 2023 Recap

Happy New Year Medicare Market Insights readers!

This week’s issue is different than normal. No deep dive on a Medicare topic. Instead I wanted to spend some time looking back on 2023.

It’s easy to get into the grind of producing content and forget to look back and reflect on the past year.

Note: I got this idea from Blake Madden. He has a great newsletter called Hospitalogy that I’d recommend checking out (link)!

Milestones

In early 2023 I (Jared) set out on a goal to post content on the Medicare industry every day on LinkedIn. As my LinkedIn audience grew throughout the early part of 2023 it became clear to me that a weekly newsletter would be helpful for leaders in the Medicare space.

So, Medicare Market Insights was launched in July of 2023. Here are some highlights from the last 6 months!

• Subscribers at the beginning of 2023 → 0

• Subscribers at the end of December 2023 → 1,766

• Number of published newsletters in 2023 → 24

• Number of impressions in 2023 → 33,600

• Launched first MMI branded digital product → 2023 Medicare Enrollment State Pages

• Partnered with 2 great sponsors! → HealthQuotes (a Massive Data Innov. co) & USA Senior Care Network

All of the growth has been organic with much of it coming through LinkedIn, and some of it coming from our Telos Actuarial clients.

Top Deep Dives

As I already mentioned, we published 24 newsletters in 2023. That’s 16,900 words, along with numerous charts, graphs, and data visuals!

Here are the top publications (based on impressions) for 2023:

#1 - 📊 Q3 '23 Medicare Carrier Financials Side-by-Side!

#2 - Medicare eBroker's Financials Side-By-Side

#3 - ⭐ 2024 Medicare Star Ratings: Impact and Insights

You can see all publications here. Which was your favorite?

2024

In 2024, you can expect much of the same. A weekly publication (sent Thursday morning) with the same sections:

• IMPORTANT LINKS 🔗

• DEEP DIVE 📚

• COMPLIANCE CHATTER 📢

• DATA VISUAL of the Week 📊

The plan is to continue a mix of 101 Medicare topics, financial breakdowns, Medicare statistics, deep dives into current topics, and plan to add some 404 Medicare deep dives.

Our digital eBook (Medicare Enrollment State Pages) was a huge success and so you can expect an updated version to be published in the Spring (after we get updated Medicare Supplement data).

We are also working on some guest authors for our deep dives. Our goal is to have amazing Medicare related content, and that means partnering with other experts in the space. Note: if you want to contribute let me know!

Finally, we are working on something new in 2024 👀 that you’re going to love. More info to come.

How You Can Help

First of all, thank you for being a subscriber and for engaging with the content.

We appreciate you and your work as a leader in the Medicare industry.

Here are a few ways you can help make this newsletter even better:

1. Give Your Feedback - Respond to this email and let me know which sections of the newsletter is your favorite (Links, Deep Dives, Compliance Chatter, Data Visuals). Also, let me know if you have a favorite publication from the past year.

2. New Topics? - Let me know if there are any topics you really wish we would dive into!

3. Referrals - can you share this with your colleagues and other leaders in the Medicare industry?

That’s it for this week. Happy New Year!

Next Week Preview: Medicare Part C (Medicare Advantage) 101

DATA VISUAL of the Week 📊

This week’s data visual comes from Google Trends. It shows the web search interest for the term “Medicare Advantage” over the past 5 years. Obviously highlights the seasonality due to AEP each year.

If you’re ready, here are some ways we can help you:

• Newsletter Sponsorship opportunities: Promote your product or services to leaders in the Medicare space. Let’s discuss. (link)

• Market Research: Reports that help you wrap your arms around the Senior focused insurance markets. (link)

• Consulting: We can help you develop new insurance products for the Medicare market, appraise your books of business, and keep you compliant. Let’s discuss. (link)