Here is what you’ll find in this week’s newsletter!

1. Important links 🔗 - the best articles we found this week about the Medicare Market along with links to Jared’s recent LinkedIn posts.

2. Deep Dive 📚 - 🎉Medicare Market Insights 2024 Recap

3. Sponsor Snapshot 🚀 - brought to you by Telos Actuarial

4. Compliance Chatter 📢 - new proposed Medicare regulation in WA and OK.

It’s only a 5 minute read, but it will make you 10x smarter.

DEEP DIVE 📚

🎉Medicare Market Insights 2024 Recap

Happy New Year Medicare Market Insights readers!

This week’s issue is different than normal. No deep dive on a Medicare topic. Instead I wanted to spend some time looking back on 2024.

It’s easy to get into the grind of producing content and forget to look back and reflect on the past year.

Note: I got this idea from Blake Madden. He has a great newsletter called Hospitalogy that I’d recommend checking out (link)!

Milestones

In early 2023 I (Jared) set out on a goal to post content on the Medicare industry every day on LinkedIn. As my LinkedIn audience grew throughout the early part of 2023 it became clear to me that a weekly newsletter would be helpful for leaders in the Medicare space.

So, Medicare Market Insights was launched in July of 2023 and it’s grown steadily since. The growth has been 100% organic.

2024 was the first full year of publishing the newsletter and it’s fulfilling to look back at the results.

Subscribers

• Subscribers at the beginning of 2023 → 0

• Subscribers at the end of December 2023 → 1,766

• Subscribers at the end of December 2024 —→ 4,700 (166% growth)

Publications

• Number of published newsletters in 2023 → 24

• Number of published newsletters in 2024 —→ 59! (this includes 10 publications only available to MMI+ subscribers)

Email/Website/LinkedIn Stats

→ Over the course of 2024:

• 163,000 emails were delivered 

• 94,500 emails were opened

• 19,000 links were clicked.

→ In addition to the newsletter emails, the newsletter website had another 140,000 impressions.

→ My LinkedIn posts generated 3,300,000 impressions over the last year!

This is all very humbling and motivating!

Medicare Market Insights - Plus

One of my top highlights from 2024 was launching Medicare Market Insights - Plus (MMI+).

Members only content & our Medicare Advantage Enrollment Web Application.

Here is the Web App in action → MMI+ Web App - Watch Video

And here is the Members only Content developed so far → (link)

Sponsorship

How did we pump out so much great free content in 2024?

We were blessed to partner with 4 sponsors during 2024.

Amazingly, 60% of the publications in 2024 had a paid sponsorship!

Huge shoutout to Modivcare who was our main sponsor in 2024.

They shared a super cool story with me about how a leader in the space came up to them at a conference and said (I’m generalizing). “I know who you are, you’re in the Medicare Market Insights newsletter! Let’s talk.”

Thank you to all of our 2024 sponsors.

• Modivcare - They help connect SNP members to the care they need... Transportation, Personal Care, Remote Patient Monitoring.

• Adsync Media - They make your phone ring with Medicare leads.

• PX Inc - They help you improve retention and generate leads.

• Clue - Using AI to put Legal Jargon into Layman's Terms. Lawyer Speak is Now Normal Speak.

Top Deep Dives

As I already mentioned, we published 59 newsletters in 2024. That’s ~100,000+ words, along with numerous charts, graphs, and data visuals!

Here are the top publications (based on impressions) for 2024:

#1 - Q2 2024 Medicare Carrier Financials Side-By-Side 💵

#2 - MA Plan Terminations in 2025 👋

#3 - D-SNPs and C-SNPs: What’s changing for AEP 2025 🔍

#4 - BCBS Kansas City’s Exit: Medicare Advantage Market Impact 🖐

#5 - Anthem & Aetna's November Commission Surprise 😯

You can see all publications here. Which was your favorite?

How You Can Help

First of all, thank you for being a subscriber and for engaging with the content.

We appreciate you and your work as a leader in the Medicare industry.

Here are a few ways you can help make this newsletter even better:

1. Give Your Feedback - Respond to this email and let me know which sections of the newsletter is your favorite (Links, Deep Dives, Compliance Chatter). Also, let me know if you have a favorite publication from the past year.

2. New Topics? - Let me know if there are any topics you really wish we would dive into!

3. Sign up for MMI+ - Get even more data and content. Ideal for leaders in the Medicare space.

4. Referrals - can you share this with your colleagues and other leaders in the Medicare industry?

That’s it for this week. Happy New Year!

If you’re ready, here are some ways we can help you:

• Newsletter Sponsorship opportunities: Promote your product or services to leaders in the Medicare space. Let’s discuss. (link)

• Market Research: Reports that help you wrap your arms around the Senior focused insurance markets. (link)

• Consulting: We can help you develop new insurance products for the Medicare market, appraise your books of business, and keep you compliant. Let’s discuss. (link)